AND 1 Attack 2.0
AND 1 Attack 2.0 influencer mailer campaign was a nostalgic personalized box curated to take the influencer on a journey of the brand's 28 years of history in addition to wrapping that history into a 2021 product launch.
Perfect for those instagramable moments – the product details were important for this activation, but so were the influencer selected. Former original AND 1 street-ball players along with influencers that resemble the culture were selected. 20 influencers were sent personalized boxes and each prepared an unboxing on their Instagram Page.
The Life Size Sneaker Box Mailer included a pair of the Attack 2.0 Sneakers, a anniversary Slam Magazine Issue Celebrating the AND 1 Brand, a translucent cassette player with a cassette tape that was converted from a 2001 visual AND 1 Mixtape, a personalized handmade card and a Welcome video message microchip that was imbedded in the lid of the box that activated on command by waiving your smart phone over the chip.
