Curls VIP Experience
Case Study
Build brand love and brand recognition with women with natural hair – by celebrating natural hair through Instagramable moments and consumer experiences.
BLK Room Project created the first ever Curls VIP Experience at iHeartMedia’s 104.5 The BEAT, 2019 BEAT Music Fest – Giving festival goers a unique journey within the festival grounds – not your ordinary VIP.
Custom product display center pieces were created for each table in the VIP experience. This put the new product line front and center and gave festival goers the opportunity to snap shots of the product and repost via social media and sample the product.
Instagramable Moments – signature selfie station with Curls branded artwork and ring light, Curls branded message on rest room mirrors and branded gobos displayed on the interior and exterior venue walls.
General Admission Festival Goers (FG) had the opportunity to gain access to the Curls VIP Experience by interacting with the Digital team through documenting their festival experience using the festival hashtags. The FG received a DM from the digital team giving them Access to the VIP Experience.
